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avatar for Aneela Idnani

Aneela Idnani

HabitAware
Cofounder & President
Minneapolis, MN


Aneela Idnani is Cofounder & President of www.HabitAware.com . Aneela co-invented Keen2, a smart bracelet and app system to empower people with compulsive hair pulling, skin picking and nail biting to take control and shift to healthier self-soothing behaviors. Having grown up struggling with hair pulling disorder, Aneela is an outspoken mental health advocate, author & TEDx speaker raising awareness of these very common yet unknown conditions. HabitAware is a MNCup grand prize winner, a TIME Magazine Best Invention and holds research grant awards from the National Institute of Mental Health and National Science Foundation. She is a professor of Entrepreneurship and served on the advisory boards of LaunchMN, BetaMN and the International OCD Foundation (IOCDF) Twin Cities Chapter.  Aneela is a Minneapolis St. Paul Business Journal "40 under 40" who proudly calls MN home.


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